Overview
What started as a creative brief for a vehicle launch became the foundation of one of our longest-standing client relationships. Over multiple projects spanning creative direction, production management, and global logistics, we've become Toyota and ALJ's trusted merchandise partner.
The Challenge
Transform Toyota's corporate brand into culturally resonant lifestyle merchandise across multiple touchpoints - from vehicle launches to global esports events to executive gifting.
Our Approach
We took ownership of every project end to end - from creative direction and artwork development to production management and international logistics - building a partnership rooted in reliability and cultural intelligence.
The Outcome
A multi-year partnership spanning three distinct projects, each delivered on brief and on time, cementing Proud Studio as Toyota and ALJ's go-to creative merchandise partner.
A partnership across multiple projects
Toyota Prado & Land Cruiser Launch
What started as a creative brief for the Prado and Land Cruiser launch became the foundation of one of our longest-standing client relationships. We took the project from concept to product - creative direction, artwork, apparel design, and full production end to end.
Services Delivered
Deliverables
Custom apparel collection for vehicle launch campaign including artwork development and apparel design.
Toyota x Esports World Cup
When Toyota needed a trusted partner to manage their merchandise operation at the Esports World Cup in Riyadh, they came back to us. We handled sampling and production management for both new designs and client-supplied artwork, ensuring everything was ready for the event.
Services Delivered
Deliverables
Production and sampling management for new artwork designs and client-supplied designs for Esports World Cup merchandise.
Executive Gifting - Japan Visit
With days to spare and Japan as the destination, we delivered premium executive gifting boxes for ALJ's annual Toyota Japan visit. Tight timelines, high standards - t-shirts, tote bags, thank you cards, and luxury boxes shipped from Saudi Arabia to Japan. Repeated in 2024 and 2025.
Services Delivered
Deliverables
Gifting boxes including t-shirts, tote bags, thank you cards, and high quality boxes. Shipped from Saudi Arabia to Japan under tight timeline.
Recurring project 2024 and 2025
