Overview
What began with a single Gamers 8 activation grew into a multi-year creative and production partnership spanning five distinct projects - from cultural collaborations and localized design across multiple markets, to national team apparel and ongoing print production management across the Kingdom.
The Challenge
Translate adidas' global brand into culturally resonant, market-specific creative and production across diverse audiences - from Saudi gaming communities to the national football team.
Our Approach
We embedded ourselves in adidas' regional vision, bringing creative direction, artwork development, apparel design, production management, and on-the-ground logistics under one roof - becoming their trusted partner for anything that needed cultural intelligence and executional excellence in Saudi Arabia.
The Outcome
A partnership spanning five projects over three years - from sold-out cultural activations to national team ceremony apparel and ongoing production oversight - cementing Proud Studio as adidas' go-to creative and production partner in Saudi Arabia.
A partnership across multiple projects
adidas x Proud Angeles x Gamers 8
We brought together adidas, Proud Angeles, and the Gamers 8 community for a cultural activation that merged streetwear with gaming. From creative direction and apparel design through to experience curation, content, and talent - we led the collaboration end to end.
Services Delivered
Deliverables
Collaboration campaign with local brand Proud Angeles for adidas activation at Gamers 8. Apparel design mockups, experience curation, content creation, and talent booking.
adidas Localized Design - Saudi, Dubai, Generic
adidas needed designs that spoke to three distinct audiences - Saudi, Dubai, and a global adidas customer. We developed 12 localized artworks across the three markets, each rooted in cultural relevance and creative precision.
Services Delivered
Deliverables
12 localized designs: 4 for Saudi, 4 for Dubai, and 4 generic adidas.
adidas x Saudi National Football Team - Arabian Leopard Jackets
One of the most technically demanding projects we've taken on - printing the Arabian leopard pattern on zip-up jackets for the Saudi national football team's winners ceremony. Challenging execution, tighter timeline. We delivered.
Services Delivered
Deliverables
Zip-up jackets with Arabian leopard pattern printed for Saudi national team winners ceremony. Delivered under challenging execution and timeline.
adidas Localized Design Strategy 2024/25
Building on the trust established in previous projects, adidas brought us back for their 2024/25 localized design strategy. 12 artworks across multiple cultural initiatives - the Riyadh Marathon, Taif City, Saudi landmarks, and cultural heritage - developed to carry the adidas brand into the heart of the Saudi market.
Services Delivered
Deliverables
12 localized designs for adidas 2024/25 strategy: Riyadh Marathon, Taif City, Saudi cultural references and major cities.
adidas Saudi Arabia Print Production Partner
Over the past year, Proud Studio has served as adidas Saudi Arabia's trusted on-the-ground print production partner - vetting suppliers, overseeing quality, and managing every print project that moves through the Kingdom.
Services Delivered
Deliverables
Ongoing supplier vetting and print production oversight for adidas projects in Saudi Arabia.
Ongoing for 1+ year
