Overview
This project aimed to support Soundstorm's brand by creating merchandise for MDLBEAST to gift for their PR and Influencer campaigns for SoundStorm '22.
The Challenge
Create PR-worthy merchandise that influencers and media would organically showcase, amplifying MDLBEAST's brand reach.
Our Approach
Designed premium pieces that felt exclusive and gift-worthy, not standard promotional items - merchandise people would actually want to wear.
The Outcome
Widespread organic social media coverage as influencers and PR recipients genuinely wore and shared the pieces.
