Overview
The beloved New York restaurant brought their warmth and character to Riyadh, and we made sure their team looked the part. Creative direction, artwork development, and apparel design for uniforms and merchandise that reflected the brand.
The Challenge
Carry a beloved New York restaurant's character into Riyadh through what their team wore.
Our Approach
Led creative direction and artwork development, then translated it into uniform and merchandise apparel design.
The Outcome
Uniform design and merchandise creative direction, artwork development, and apparel design.
