Ghawali 9PM Perfume Launch Collaboration
Industry
Fashion
Year
N/A
Category
Fragrance Launch
Overview
Ghawali wanted the launch of their new fragrance 9PM to feel bold, local, and culturally relevant. We developed a collaboration concept that matched the energy of the product, creative direction, apparel design, production, activation support, and talent booking for a launch that made an impression.
The Challenge
Give a new fragrance launch a bold, local identity that stood out in a crowded market.
Our Approach
Built an edgy creative direction and collaboration concept, then carried it through apparel design, production, activation, and talent.
The Outcome
Local brand collaboration for 9PM perfume launch, edgy creative direction, artwork, apparel design, production, activation support, and talent booking.
