Gamers 8 Merchandise - First Edition
Industry
Entertainment
Year
N/A
Category
Gaming & Esports
Overview
For the first ever Gamers 8 event, we built the entire merchandise program from scratch — management, strategy, activation, design, production, media, and content. From turning brand guidelines into fashionable garments to creating artworks for gaming pop culture, we owned every step end to end. It set the standard for what gaming event merch could look like in Saudi Arabia.
The Challenge
Build a gaming event merchandise program from zero for a brand new festival with no precedent in the market — covering strategy, design, production, activation, and content.
Our Approach
Led with merchandising and pricing strategies, then turned brand guidelines into fashionable garments with original gaming pop culture artworks. Managed production end to end, curated art and music experiences for the activation, and created all media and digital content in-house.
The Outcome
Full merchandise program for the first ever Gamers 8 event spanning management, strategy, design, production management, activation (art and music experiences), media and digital media, and content creation.
