Overview
Over two editions of Azimuth Festival, we grew from a production partner into a creative and production partner - managing the full merchandise build from tech packs and sampling through to creative direction, artwork development, and international shipping across a diverse lineup of festival products.
The Challenge
Build a complete festival merchandise program from the ground up across two editions - expanding from production-only in year one to full creative direction and artwork development in year two.
Our Approach
We took ownership end to end across both years - starting with tech packs, sampling, production management, and logistics in year one, then deepening the partnership in year two with creative direction and artwork development before moving into full production.
The Outcome
Two editions of Azimuth Festival merchandise - from a full product lineup of bucket hats, tote bags, festival fans, bandanas, t-shirts, hoodies, towels, and water bottles in year one, to a creatively directed collection of t-shirts, hoodies, and festival fans in year two.
A partnership across multiple projects
Azimuth Merchandise Production - Year 1
For the first edition of Azimuth Festival, we managed the full merchandise production from the ground up - tech packs, sampling, bulk order, and international shipping. The lineup of products reflected the spirit of the festival: bucket hats, tote bags, festival fans, bandanas, t-shirts, hoodies, towels, and water bottles.
Services Delivered
Deliverables
Water bottles, bucket hats, tote bags, festival fans, bandanas, t-shirts, hoodies, and towels.
Azimuth Merchandise Creative & Production - Year 2
Coming back for year two, Azimuth brought us deeper into the creative process. We took ownership of the creative direction and artwork development before moving into full production - delivering t-shirts, hoodies, and festival fans that felt like the event.
Services Delivered
Deliverables
T-shirts, hoodies, and festival fans.
